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Last Updated: June 15, 2021

At Fossil UK Ltd, (“Fossil”, “Fossil Group”, “we”, “us” or “our”) we value your data protection rights. In this Privacy Policy we provide you with both a brief summary and an in-depth explanation (starting with section 1. below) of how we handle Personal Information.

This Privacy Policy describes:

“Personal Information” is information that can be used either directly or indirectly to identify you. Examples of Personal Information include your name, your email address and the items you purchased.

Please note that this Privacy Policy does not apply to Personal Information we collect through any of our Apps or wearable technology devices. Please refer to the Privacy Policies of our App(s) for privacy information related to our wearable apps and devices.

For information on how we use cookies and similar technologies please visit our Cookie Policy.

We and our service providers process Personal Information related to you in order to provide you with the full range of services and features we offer. This includes data necessary to set up a customer account and data required to receive products and services.

We may use your data for marketing purposes to provide you with personalized offers about our products and services, unless you opt-out.

We and our service providers access your data in order to provide services to you as described in this Privacy Notice.

If you are a resident of the EU, the European Economic Area (EEA) or the United Kingdom (UK) you have the right to access, correct, and delete your information, withdraw your consent, object to, or restrict the processing.

Data we use will be primarily stored in the United States with us and our cloud service providers, subject to other appropriate safeguards.

1. What personal data do we use, for which purposes and on which legal basis?

In order to provide you with our services and the full range of features, we and our service providers use your data (including your name, email address and IP address) for the following purposes:

In principle (unless we have a legal or other legitimate reason to maintain it), we delete information related to you

In addition to those just described, we want to explain certain of our processing activities to you in more detail:

1.1 Recruiting process

We process your data in order to handle your job application if you apply for a job with us. For the application process we collect the information from the application and the information included in your CV/resume and cover letter, such as contact details, academic background, job history, skills and competencies, salary details as well as the IP address from the device you are applying from etc. Your data will not be kept for longer than it is necessary for the application process, employment or as required by applicable law.

1.2 Video surveillance

We process your data gained from video surveillance in some of our stores and campuses for security, loss and fraud prevention. We share this data in the cases described in section 3. The duration of the data storage depends on the governing national law unless storage is otherwise permitted (see section 4).

1.3 Credit check 

We offer the possibility to order on account. For this purpose CRIF Bürgel GmbH, Leopoldstraße 244, 80807 Munich, Germany ("credit agency") runs a credit check for us, based on your name, date and place of birth, (previous) address, information about previous payment problems, references about fraudulent behavior, information from public registers or bulletins. Using mathematical-statistical procedures, the credit agency determines how likely it is that our customer will pay our bill. On the sole basis of an automated decision (without manual checking), only a positive result will make available the option "order on account".

1.4 Interest based advertising

We may contact you for direct marketing purposes via email, mail, or other electronic communication methods (e.g. social media) unless you have opted-out from receiving direct marketing messages. For certain types of direct marketing methods (e.g. text messaging), we will obtain your explicit consent prior to sending you direct marketing messages. To select which marketing information may be of interest to you and to personalize ads and offers we

1.5 Newsletter

As part of our newsletter program we will collect your email address and location data and evaluate your usage of the newsletter in order to be able to provide you with personalized information. If you no longer wish to receive our emails you can unsubscribe at any time using or by clicking the unsubscribe link in the footer of any of the emails.

1.6 WhatsApp - Business

Our customers can contact us via WhatsApp, a messaging app provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour Dublin 2, Dublin, Ireland. You can use WhatsApp for a Virtual Shopping experience with us or to take a look at our product catalog. In those cases we can see your telephone number and - if provided by you - your name and shipping address. We are using the Business version of WhatsApp.

Please note that when you use WhatsApp, your Personal Information may be stored by WhatsApp on different servers outside the EU or the United Kingdom. In this case WhatsApp’s Terms of Service and Privacy Policy apply. We do not control and do not assume any responsibility for the use of Personal Information by WhatsApp. For more information please read WhatsApp’s Business Terms

1.7 Cross-device targeting

In order to save your preferences, analyze your usage of our websites, provide interest-based advertising to you and deliver tailored ads across multiple devices, we try to link the different devices you are using to you. Technically, we are storing cookies on all the devices you are using.

1.8 Log files, Cookies and similar technologies

Every time you visit our website, our system stores data related to your browser, its version, the operating system of your computer, your IP address, date, length and time of your visit and the website you accessed before. We use this information for our legitimate security interest and we delete log files without undue delay.

For information about our use of Cookies and similar technologies please see our Cookie Policy.

1.9 Your reviews and shared content

When you post a product or seller review or upload an image or other material to our website, or when you share content with us on third party websites, such as social networks, we publish and use this information on our and third party websites. Information shared with third party websites is not necessarily under our control and we do not assume responsibility for the use of that information.

Please also note that you must own the intellectual property rights in the content you upload to our website and share with us and must not violate the rights of others (e.g. intellectual property or data protection rights). In uploading, you grant us, and our respective service providers, a royalty-free, unrestricted, non-exclusive, perpetual, irrevocable, sub-licensable, transferable and worldwide license to use, edit, copy, adapt, translate, publish, display, make available, communicate and distribute the content partially or in whole, and to incorporate it in other works for any purposes such as advertising, marketing and promotions and in any form, media or technology known today or later developed.

1.10 Legal Basis 

Please find below the legal basis for every processing activity as required in the EU and the UK according to the EU General Data Protection Regulation (EU) 2016/679 (GDPR) and the retained EU law version of the General Data Protection Regulation (UK GDPR), both hereinafter referred to as GDPR. As far as this processing is necessary for the performance of the contract with you it is based on Art. 6 (1) b GDPR. This applies to the recruiting process and all general activities, described under 1., unless expressly set forth otherwise in the following:

On Art. 6 (1) f GDPR (legitimate interests) we base the processing of

For any other direct marketing purposes (e.g. further emails, newsletters, text messages) we will ask for your consent (Art. 6 (1) a GDPR). In addition, GDPR allows the processing required by law (e.g. to answer your inquiries via the means provided without undue delay).

2. Where do we get Personal Information from?

Most of the Personal Information we process we received from you or your actions, be it because you entered the data during the registration process, placed an order, applied for a job vacancy or because we track your usage of our website or newsletter etc. However, we also may receive information about you from other sources, such as Fossil Group companies, and, if publicly available, from third party websites. In some cases we receive Personal Information about you from our service providers and partners, e.g. from Facebook, Google etc.

3. When do we share Personal Information?

We will share your Personal Information in the following cases:

3.1 Legal obligation and internal purposes

We disclose your Personal Information

3.2 Joint processing within Fossil Group

Your information will be combined with other Personal Information that Fossil Group companies have obtained about you (e.g. wearable data, goods you have purchased on a company website or from a store, repair transactions). We will also make your data available to Fossil Group companies if you apply for a job with us (for information about Fossil Group companies click here We base this joint processing on an intra group agreement, allocating the responsibilities of the respective group entities. According to this agreement, each Fossil Group company will be responsible for the data processing related to its own business operations and will remain responsible for the Personal Information jointly processed with others. For you as our customer this means that the Fossil entity you are in touch with is responsible for processing your data and answering your requests. If you are not sure about the entity responsible in your case please contact

3.3 Links to Third-Party Websites and Services

On some pages we allow you to share Personal Information with third parties, such as social networks like Facebook. In these instances you are agreeing to the data being shared and the shared data being subject to the privacy policies of the third party. We do not control and do not assume any responsibility for the use of Personal Information by such third parties. For more information about the third party’s purpose and scope of their use of Personal Information in connection with sharing features, please visit the privacy policies of such third parties.

3.4 Third party advertising

We use third-party service providers to display advertisements across the internet. These advertising service providers may collect information about your visits to our website and your interaction with our products and services, as well as your visits to other websites. Such information does not include your name, address, email address but may contain browser-related information.

3.5 Public Disclosure

Any Personal Information that you include in the text of a product review may be made public in the product review section of our product pages. We may also make your wish list public on our website when you enable this function.

3.6 Sharing with third parties

We involve other companies for the provision of services, who are allowed to use Personal Information only on our behalf and must not use it for their own purposes, unless permitted by law.

The following is a list of categories of services and functions along with example recipients:

4. For how long do we use Personal Information?

We will retain your Personal Information as long as necessary to provide you with functionality and services as described above under section 1, as long as reasonably necessary to further our legitimate interests or as long as we are required by law. Examples include the defense against, or the establishment of legal claims and legal obligations (e.g. tax law, or the principle of accountability, which requires us to demonstrate that our processing complies with applicable data protection laws). In order to verify whether you opted out or in to marketing activities, for example, we store your respective choice (e.g. via a cookie or a declaration).

5. What are your rights?

With regard to Personal Information that you have provided or that has been collected under this Privacy Policy, you may opt-out of uses for direct marketing purposes, such as correspondence from us about our products and promotions. Please consider that if you exercise your opt-out choices, it may take some time for your opt-out choices to be fully effective. To exercise your opt-out rights, please contact us at

By contacting us as set forth in section 8 below you may exercise your right to request (i) access to, (ii) correction of, (iii) deletion of, and (iv) restriction of Personal Information we hold about you. You also have the right to (v) data portability (to receive data you provided in a machine readable format) and, where applicable, (vi) withdrawal of your consent, (vii) opt-out from receiving marketing notifications, and (viii) object to the processing we base on our legitimate interests. Additionally, you have the right to (ix) lodge a complaint with the responsible data protection authority.

6. Data Storage in the U.S. and in other countries outside the EU

Personal Information we collect will be primarily stored in the United States with Fossil Group member companies and our service providers, some of which are located in countries outside the EU and the UK, see examples in the list in section 3.6. Your information may thus be subject to U.S. and foreign laws and accessible to U.S. and foreign governments, courts, law enforcement and regulatory agencies.

In all cases we ensure an adequate level of data protection. We use contracts with standard contractual clauses, approved by the European Commission. If necessary we supplement them with adequate security measures with the aim of restricting access by foreign authorities in such a way that these principles comply with EU and UK law. Only exceptionally we don’t use standard contractual clauses in case we transfer your Personal Information to a country that was officially recognized by the EU as having adequate protection for processing of Personal Information or pursuant to another exception allowing the transfer as permitted by applicable law.

7. Links to and from other websites

Whenever we provide links to other websites on our website, this is in the interest of our users and should be understood as a courtesy. Pages to which we link and pages that link to our websites are not under our control. In such cases we are neither responsible for the content of these pages nor for compliance with the applicable data protection regulations of those providers. We recommend that you carefully read the privacy statements of these third parties to learn how your Personal Information is stored, used or shared.

8. Who are we and how can you contact us?

This website is provided by Fossil UK Ltd, Ashton House, 497 Silbury Boulevard, MK9 2LD United Kingdom, T: +44 203 868 5986.

You can also get in touch with our data protection team and the responsible data protection officer we designated in every case required by law per email using